Celebrity endorsements

By | October 30, 2017

Celebrity is one of these strange cultural things. People become famous, often for no particularly important reason except their ability to sing or play a sport well. It’s always been around. In ancient times, top warriors and “entertainers” would rule the cultural roost. Today, we seem less impressed by real soldiers, preferring the Hollywood version. Anyway, for better or worse, these people are able to use their fame to influence their fans – that’s one step away from fanatics whose intense enthusiasm leads them to dress and act in the same way. It becomes a kind of fame by association when you suddenly see people walking around wearing the latest styles shown on the pages of the influential magazines. Most of the time, this is fairly harmless. Manufacturers and distributors pay celebrities to endorse their products. The fans buy the products. If the products are good, everyone is happy. Sometimes the products are less than good and the celebrity’s name gets dragged through the mud. Although not quite on the same point, Paris Hilton is being sued again. This time, a hair extension company paid Hilton to wear its product but, remarkably, she turned up on red carpets wearing a competitor’s product. How sad for all involved given the names of the two competing products have now been trumpeted all over the news media for the last few weeks. The most recent example is Justin Bieber. He’s the latest baby-faced, teen sensation to step out of YouTube. And, wherever you look, you see pictures of him. What great skin! But, like all sixteen year olds, he’s prone to the odd outburst of acne. So, moving with the cultural tide, one of the leading benzoyl peroxide products has recruited him as the new face of their anti-acne lotion. He follows in the tradition of Jessica Simpson, Alicia Keys, Katy Perry and others prepared to speak out in favor of this antibacterial. The marketing theory is solid like a rock. The target market buy his music and swoon over his picture. They will also want skin as smooth as his. They will buy this product. And, for the mild cases of acne, this will work out well. Benzoyl peroxide is a tried-and-tested way of dealing with skin problems. The addition of a moisturizer also leaves the skin feeling good. But don’t get too carried away by endorsement. Justin Bieber may be the best new kid on the block, but the product will not deal with the more severe cases of acne. Indeed, if you use it for too long, moisturizers or not, it can cause the skin to dry and peel. For the really dramatic outbreaks that will not respond to any of the other treatments you need Accutane. Like benzoyl peroxide, there are side effects if you don’t follow the rules. But when you step up to the more powerful medications, you always take a risk to get the results. So, remember the name Accutane. It may not have the endorsement of Justin Bieber, but we think he would use it if he did get severe acne.

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Product Description
With an incredible all-star cast, this critically acclaimed comedy takes a hysterical look at the pleasures and pitfalls of fortune and fame! Following their divorce, the lives of a restless writer and his inhibited ex-wife take off in outrageously unpredictable directions! While Lee (Kenneth Branagh -- HAMLET, OTHELLO) explores the wilder side of his newfound freedom, Robin (Judy Davis -- DECONSTRUCTING HARRY) begins an improbable transformaiton from neurotic schoolteacher to high-profile T.V. talk show host! Whether it's partying with supermodels, sexy encounters with movie stars, or interviews with the cream of high society, CELEBRITY offers you a riotous excuse to rub shoulders with the kind of people we all love to celebrate!

Woody Allen's portrait of the celebrity life--as seen through the eyes of a newly divorced couple--is a black-and-white, New York-style La Dolce Vita that's a chillier flip side to Allen's earlier New York valentine, Manhattan. Despite a few missteps, though, it's an admirable (if dark) and worthy addition to the Allen pantheon. Kenneth Branagh and Judy Davis (both boasting American accents) star as the once-marrieds, each struggling to build new, separate lives in a media-saturated, celebrity-driven world. He tries his hands at celebrity profiles (while peddling a screenplay to any star that will listen) and falls into the lap of a bosomy starlet (Melanie Griffith), the first in a long line of briefly attainable women. She runs into a producer (Joe Mantegna) who offers her a job as a TV personality as well as a loving relationship. This seemingly simple double plot is punctuated with twists and turns in the form of flashbacks and innumerable side trips, all ravishingly photographed in black and white by the legendary Sven Nykvist, and populated by one of Allen's largest casts ever; if you blink you'll miss countless cameos by Isaac Mizrahi, Donald Trump, Hank Azaria, and a host of others.

While Davis is splendid as usual (aside from the requisite nervous breakdown scene she's done one too many times), somebody should have told Branagh to put a kibosh on his Woody Allen imitation, which is so impeccable as to become irritating. His failure in the role, however, isn't entirely his fault, as it's also another in a long line of unlikable male protagonists that Allen has created, as if daring audiences to hate his main characters after loving them in such movies as Manhattan and Annie Hall. He's never more unlikable than in a painful sequence in which he tags along with a spoiled, temperamental teen idol (a shrewd and clever Leonardo DiCaprio) and proves himself the quintessential noodge. Far more enjoyable misadventures with Branagh include Charlize Theron in the film's best performance as a libidinous supermodel with a penchant for echinacea; a stunning Famke Janssen as a successful book editor Branagh almost moves in with; and Winona Ryder, acting like an adult for the first time, as an aspiring actress who catches Branagh's eye more than once. All manage to slip through Branagh's fingers by the end of the film.

Despite the film's lack of focus, Allen aficionados will want this film for at least two wonderful moments, one in which Davis seeks solace from a streetwise fortune teller after she's fleeing her own wedding, and a beautiful nighttime scene in which Branagh romances a captivated Ryder at a subway kiosk. Both episodes prove that Allen, despite the fitful period he's moved into, still has that movie magic. --Mark Englehart

Price: $24.94
  • A reporter (Kenneth Branagh) assigned to the celebrity beat finds himself on a collision course with four of the most outrageous people he"s ever met: a sensuous starlet (Melanie Griffith), an-out-of-control movie star (Leonardo DiCaprio), an aspiring actress (Winona Ryder) and a sexy supermodel (Charlize Theron). Together they"re going to take him for an unforgettable walk on the wild side of fam

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