A very good way to help minimize the effects of a poor economy is to increase the size of your customer base.
One of the easiest ways to do that is to enter into the realm of exporting.
Regardless of what you may think, exporting your goods to another country is no mythical, mysterious thing which is only something that large global businesses are capable of doing.
Nor do you have to worry about customers in a foreign country not buying from you because they don’t know who you are.
If you can sell your product locally then your products will sell just as easily, sometimes even better, internationally.
Exporting your goods across international borders is no more difficult for the small business than it is for the Fortune 500 company.
In fact for you, the small business owner, it may be in many ways easier than for a large corporation, because you handle all the decisions yourself.
Another thing to keep in mind is that your business may have an easier time dealing with any customs regulations simply because it is smaller, and it is in the best interests of the government to facilitate the exporting of your products.
Depending upon the product you are interested in exporting, it might take only a single sheet of paper to make the customs agent happy. A simple form may suffice in handling all of your required paperwork for exporting your goods.
People in other countries are eager for your products. There are many places online, and at your local library, where you can discover the contact information for distributors, warehouses, manufacturers, and yes even customer lists, in the foreign country you are interested in exporting to.
The Internet makes it easier than ever before to conduct business internationally. You can easily and inexpensively communicate with potential agents, distributors, and advertisers, in any country you are going to export to.
You will always be able to find people in the country you wish to export your products to who will want to be a part of successfully importing your products to their country.
They are eager to work hard to maximize their own potential income, and in doing so, they will work hard to sell your products in their country, and therefore maximize your income.
If you have never before considered exporting, there’s no better time than right now. So dip your toes into international waters, and expand your potential customer base to include the entire world.
Calvin Brown is a wealth creation expert and author. He lives in Anacortes, WA and spends his time teaching others how to create wealth. For more information about small business exports, check out his latest book, “The Money System” which is available at http://www.money-system.info
NEW YORK TIMES BESTSELLER • A bold new work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility
In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.
As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights:
• For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations.
• Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general.
• Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others.
• You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets.
• Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines.
• True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it.
The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”